Cobras announce Mitchum sponsorship as refreshing new chapter starts

September 11, 2018

The World Sports Betting Cape Cobras are proud to announce the refreshing new acquisition of Mitchum to the exciting Cobras family.

Mitchum is a brand of antiperspirant deodorant with the famous phrase ‘Great moments in life start with Mitchum’ and the Brand and Sponsorship Manager of the World Sports Betting Cape Cobras, David Brooke, is confident that there will be many great moments ahead for the two brands: “We welcome Mitchum to the cricket space, and in particular to the World Sports Betting Cape Cobras brand. Mitchum have been doing some fantastic activations in the market of late and we know our loyal fans will enjoy the activations at all our matches. We thank them for coming on board and backing the team and look forward to a long relationship with them.”

The Mitchum logo will be displayed on the collars of the Cobras jerseys during the entire domestic campaign as well as on the training jerseys, and as a great new season in the history of the two brands is set to kick off, Cobras captain Dane Piedt is excited to now get the season up and running with a new company backing his young team: “We have enjoyed a very exciting start to our season and it’s gotten even better thanks to the new partnership with Mitchum. We are an extremely talented squad and with partners like Mitchum behind us we can only strive towards greater things as a team.”

Mitchum Brand Manager Prathiva Pillay expressed her delight at the partnership: “Team Mitchum is really amped about our partnership with the Cape Cobras. Being one of the top teams in the country and boasting world class players, this partnership was a no brainer. You could say that efficacy and world class players are at the heart of both partners in this relationship. The Mitchum on the Move team will be there supporting the Cobras at their upcoming home ground games, keeping the team sweat + odor free and hosting fun activities for the Cape Cobras supporters. So, come on down to Newlands for the upcoming season and enjoy good cricket while Mitchum keeps you protected!”

The Chief Executive Officer of the World Sports Betting Cape Cobras, Nabeal Dien, added: “We have a fresh new approach in the sponsorship space at our franchise and we thank Mitchum for buying in to our vision for the World Sports Betting Cape Cobras. This is the start of a few thrilling announcements over the coming weeks ahead of an exciting new domestic season.”